NICOLE AKELLIAN
Event Manager
Extremely energetic, friendly and detail oriented with an artistic flair. With over five years of event management experience; I pride myself on planning successful fundraising events, trade-shows, private parties, with expenses low and net gains high. My motivation is to help create an experience that meets the needs of each client’s audience, turning their vision into a reality through smooth execution. I have been told that the passion I hold for my work is contagious. I am looking to share that passion while continuing to work for an organization with a powerful mission.
PROFESSIONAL EXPERIENCE
E - COMMERCE DIGITAL MARKETING SPECIALIST AMERICAN MUSICAL SUPPLY
June 2018 - January 2019
Responsible for developing strategic analysis on individual campaigns and media channels, including PPC, search/display advertising & Mobile advertising while providing actionable insight to drive growth
Responsible for managing media analytics and overseeing performance of all marketing efforts
Perform data scrubbing using SQL and MS Access to verify conversion values reported by vendors
Analyze and forecast sales and spend for all marketing channels
Devise testing (Including A/B testing platforms) approaches to uncover areas for improvement
Accountable for overseeing website performance, tracking and managing various types of ad campaigns using Google Analytics, Google AdWords, Yahoo and Bing Ad platform
Breaking down substantial databases to key information to give CEO &VP the ability to act fast on daily issues while exercising data driven decision making
EVENT MANAGER ADVANCED HEALTH MEDIA
January 2018 - June 2018
• Executed logistics for medical education events and ensuring all event details are compliant throughout the planning process
• Managed attendee correspondence and communication including invitations, confirmation letters, and welcome packs for hosts.
• Coordinated logistics for speakers including flights, ground transportation, accommodations and any special requests in accordance with customer T&E/compliance/business rules policy.
• Selection or confirmation of venue, menu, audiovisual, and air/ground transportation arrangements.
• Organize payment and food and beverage contracts with venues.
EVENT MANAGER SPACE EVENTS
2017Â - 2018
• Caretaker of all Social media platforms
• Conduct and schedule E-mail marketing campaigns via Constant Contact
• Proficient in TripleSeat, Opera & Delphi platforms
• Used analytic data from Google Analytics, Adwords, social apps, and TripleSeat to track success and oversee future strategy to help marketing efforts and support sales goals
• Personal assistant, worked directly under the CEO and Creative Director
Meet weekly with food and beverage department to review upcoming events, primarily BEO meetings to inform all necessary departments of updates or changes
• Planning, development and execution of all events, primarily focusing on corporate, social and private events, holiday, weddings, private banquets, and Mitzvah’s; including but not limited to 25 events monthly ranging from 50 to 350 attendees
• Knowledgeable in areas of event design, technical, AV, and catering from working directly with these in – house teams to ensure a flawless production process
• Oversaw run of each event created floor plans from on-site set up to breakdown.
• Organized events from conception to completion; arranged event time – lines and appropriate staffing
• Developed and managed detailed budgets up to $75,000+ and consistently executed projects within budget
EVENT MANAGER THE ONE GROUP
2016 - 2017
Delivered fast, efficient & friendly customer service to all guests in a fast paced environment
Worked closely with event managers for private dining, corporate and special events
Strong knowledge of Point of Sale system and ForeTees online reservation systems
Contributed to the development and success of the Club's catering and member events operation
Maintain regular communications with clients, from pre- through post-event, discussing pricing, space selection, logistics, and staffing.
Efficiently planned events with budgets ranging from a couple of thousand dollars to over $100,000
Booked & managed up to 3 to 5 weekly events ranging from small personal events to large corporate events with up to 200 attendees
Developed creative briefs, client briefs and status reports
Maintained regular communications with clients, from pre - through post-event, discussing pricing, space selection, logistics, and staffing
Arrange and coordinate operational and logistic resources for events such as security, operations and facilities departments to ensure that all facets of events are organized and in place. Ensure company branding during off-site events, including apparel and décor.
Coordinated staffing structure for each event, encompassing servers, bus staff, hosts, & bartenders
Assisted with up to 5 weekly events, ranging from small personal events to large corporate events with up to 200 attendees; consistently achieved high-ROI.
Proficient in TripleSeat, Opera & Delphi platforms
Curriculum vitae available upon request